I couldn't have said it better myself.

So I will let a Nobel Prize winner say it for me:

"I believe that one of the principle ways in which we acquire, hold, and digest information, is via narrative — so I hope you will understand when the remarks I make begin with the first sentence of our childhood — that we all remember — the phrase: "Once upon a time..."

--Toni Morrison, 1931 - 2019

Story matters!