So I will let a Nobel Prize winner say it for me:
"I believe that one of the principle ways in which we acquire, hold, and digest information, is via narrative — so I hope you will understand when the remarks I make begin with the first sentence of our childhood — that we all remember — the phrase: "Once upon a time..."
--Toni Morrison, 1931 - 2019
Story matters!
When I understand what your pain points are, what I know for sure is that I can tell a story of how it can be solved using various tools in my toolbox, as well as my expertise. And you will buy from m
It’s hard to believe it’s been about 20 years since this happened. I accidentally sucked up a sock into a well-used Hoover upright vacuum cleaner. I had no money but I headed to Sears. I told Joanne,
I am a horrible salesperson. I hate to sell. It took me years to be comfortable sending emails about me and my business. Even when the feedback I got was, “I get so many business emails but I always r