Bridget K. BrownJan 29, 20191 minAnd one more thing...In breaking down “Made to Stick”, by Dan and Chip Heath, I would be remiss if I didn’t mention one more element of this seminal book....
Bridget K. BrownSep 10, 20181 minWhat is your 'So What?'When you are crafting any kind of story or speech, what is your “So what?” A ‘so what’ is the part of your story that makes people care....