StoryMatters, LLC

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    And one more thing...
    Bridget K. Brown
    • Jan 29, 2019
    • 1 min

    And one more thing...

    In breaking down “Made to Stick”, by Dan and Chip Heath, I would be remiss if I didn’t mention one more element of this seminal book....
    160
    What is your 'So What?'
    Bridget K. Brown
    • Sep 10, 2018
    • 1 min

    What is your 'So What?'

    When you are crafting any kind of story or speech, what is your “So what?” A ‘so what’ is the part of your story that makes people care....
    160
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