Why you Shouldn’t Take Advice From The Brady Bunch
While I may date myself a bit, do you remember the episode of The Brady Bunch where Marcia was trying to pass her driver’s test and Jan...
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Bridget K. Brown
- Jan 29, 2019
- 1 min
And one more thing...
In breaking down “Made to Stick”, by Dan and Chip Heath, I would be remiss if I didn’t mention one more element of this seminal book....
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Bridget K. Brown
- Jan 7, 2019
- 1 min
Stories Only Stick if They Are ‘Sticky’ – Part 4 ½: Why DATA tells a ‘Credible, ‘sticky’ story.
This is a six (and a ½!) part series which breaks down the different elements featured in “Made To Stick” by Chip and Dan Heath. Data...
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Bridget K. Brown
- Sep 10, 2018
- 1 min
What is your 'So What?'
When you are crafting any kind of story or speech, what is your “So what?” A ‘so what’ is the part of your story that makes people care....
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Bridget K. Brown
- Sep 10, 2018
- 1 min
Why two sales people selling the same product should tell different stories.
Take the example of Susan and Steve. Steve had been selling the services of his company for many, many years. His sales presentation...
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Bridget K. Brown
- Aug 13, 2018
- 1 min
John Phillips Sousa, Alan Alda and Parkinson's Disease.
I saw Alan Alda on CBS This Morning when he announced, officially, that he has Parkinson's disease. It reminded me of working with some...
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