StoryMatters, LLC

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    Why you Shouldn’t Take Advice From The Brady Bunch
    Bridget K. Brown
    • Feb 22, 2019
    • 2 min

    Why you Shouldn’t Take Advice From The Brady Bunch

    While I may be dating myself a bit, do you remember the episode of The Brady Bunch where Marcia was trying to pass her driver’s test and...
    1830
    And one more thing...
    Bridget K. Brown
    • Jan 29, 2019
    • 1 min

    And one more thing...

    In breaking down “Made to Stick”, by Dan and Chip Heath, I would be remiss if I didn’t mention one more element of this seminal book....
    160
    Stories Only Stick if They Are ‘Sticky’ – Part 4 ½:  Why DATA tells a ‘Credible, ‘sticky’ story.
    Bridget K. Brown
    • Jan 7, 2019
    • 1 min

    Stories Only Stick if They Are ‘Sticky’ – Part 4 ½: Why DATA tells a ‘Credible, ‘sticky’ story.

    This is a six (and a ½!) part series which breaks down the different elements featured in “Made To Stick” by Chip and Dan Heath. Data...
    160
    What is your 'So What?'
    Bridget K. Brown
    • Sep 10, 2018
    • 1 min

    What is your 'So What?'

    When you are crafting any kind of story or speech, what is your “So what?” A ‘so what’ is the part of your story that makes people care....
    160
    Why two sales people selling the same product should tell different stories.
    Bridget K. Brown
    • Sep 10, 2018
    • 1 min

    Why two sales people selling the same product should tell different stories.

    Take the example of Susan and Steve. Steve had been selling the services of his company for many, many years. His sales presentation...
    70
    John Phillips Sousa, Alan Alda and Parkinson's Disease.
    Bridget K. Brown
    • Aug 13, 2018
    • 1 min

    John Phillips Sousa, Alan Alda and Parkinson's Disease.

    I saw Alan Alda on CBS This Morning when he announced, officially, that he has Parkinson's disease. It reminded me of working with some...
    42
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