NOTE: This is the first is a three-part series on knowing your audience when telling stories. Before the holidays, I posted a blog...

I have been on vacation. A Playwright’s retreat I have attended the last week of June every year since 2015. Shortly before leaving for...

In breaking down “Made to Stick”, by Dan and Chip Heath, I would be remiss if I didn’t mention one more element of this seminal book....

This is a six (and a ½!) part series which breaks down the different elements featured in “Made To Stick” by Chip and Dan Heath. Data...

When you are crafting any kind of story or speech, what is your “So what?” A ‘so what’ is the part of your story that makes people care....

Take the example of Susan and Steve. Steve had been selling the services of his company for many, many years. His sales presentation...