As I have mentioned in previous posts, the idea of the use of improv to train within corporations often creates a discussion around that fact that it serves the function of better listening and team building, and that in this context, it is not about teaching IT programmers to become Second City performers.
Nonetheless it still often sounds odd to people. But at it's heart, it is about PLAY.
There is a meme going around the internet in my Applied Improv circles:

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