When coaching a client recently, I used a “sticky” storytelling approach to shape a presentation on a topic that just about everyone has heard before:
“How to live a full life over 50.”
Here is why my client got RAVE reviews:
- We Led with a Simple Core Idea “You are Not Dead Yet!”
- Use Unexpected Twists I know! Let’s pretend they know the date of their death!
- Make It Concrete: Use specific, vivid examples to turn the abstract into something tangible.
- Add Emotional Pull “What have you always wanted to achieve?”
- Close with a Memorable Call to Action: You’re not dead yet so what are you going to do now?
And get the following audience response: “I can’t stop thinking about that talk!”
Hope that helps!
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