Bridget K. BrownSep 26, 20181 min readYes, different people hear differently, AND...In this post, entrepreneur guru and author, Seth Godin, talks about how different people hear through a filter. After all, we show up in...
Bridget K. BrownSep 10, 20181 min readWhat is your 'So What?'When you are crafting any kind of story or speech, what is your “So what?” A ‘so what’ is the part of your story that makes people care....
Bridget K. BrownSep 10, 20181 min readWhy two sales people selling the same product should tell different stories.Take the example of Susan and Steve. Steve had been selling the services of his company for many, many years. His sales presentation...