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Stories Only Stick if They Are ‘Sticky’ – Part 5: Emotional

Updated: Jan 15, 2019

This is a six (1/2!) part series which breaks down the different elements featured in “Made To Stick” by Chip and Dan Heath.

Even though we have just passed the holidays, (and had I thought of this sooner I would have sent this out just before Christmas…), do you remember the Folger’s commercial where Peter, the son, comes home and he and his baby sister make coffee to wake up the household? Even if you are under 30 you probably saw it once and if you are over 30, Folgers ran that commercial at Christmas time well into the 90’s if not the 00’s.

Do you remember it? (Click here if you don’t)

Chances are high that you do! Why? Because it is emotional. When Mom walks down the stairs and says, “Peter, you’re home!” It just feels good! And it is what holidays of all kinds – Christmas, Passover, New Year’s, Rosh Hashanah are about – family and good friends.

I hate to break it to you, but as of the Christmas just passed, that commercial is 32 years old! And even if you needed a refresher from my description above, the words “Oh yeah, I remember this,” came out of your mouth as you watched.

That’s why the concept of EMOTIONAL is sticky. Whether the emotion is heart-warming or sad we remember those things that touch us emotionally.

Want another one? Check out the Hallmark commercial with the boy waiting for his older brother to come home.. (I can hear you saying "Oh yeah" from here!)

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